A CLOSER LOOK

NW77th was created with a simple mission: to craft bold, high-quality eyewear that fits modern, high-energy lifestyles—without sacrificing style or comfort. Inspired by vibrant cities and the creativity of young urban dwellers, our frames bring together vivid colors, geometric shapes, and dynamic design to celebrate individuality.

  • Built For Real Life, Designed For Self-Expression

    Every piece starts with premium materials, including surgical-grade stainless steel—stronger and more durable than any metal on earth—and our custom-blended, biodegradable cellulose acetate, with colors exclusive to NW77th.

We place quality and comfort as top priorities, crafting our products with biodegradable cellulose acetate and surgical grade stainless steel for a lightweight, durable build.

Following the initial design, the frames undergo a meticulous manufacturing process in which they are handcrafted and hand-polished, ensuring the superb quality of each piece.

With over 140 years of optical expertise behind us, we’re proud to still be owned and operated by Studio Optyx and the Erker family, and even prouder to keep pushing the industry forward.