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Each Spring and Fall, we are tasked with creating the newest collection of eyewear for the urban-chic lifestyle. In the design process, we ask ourselves what this crowd would find fun and interesting, thinking outside of the box to bring something new to the table. Explore all the exciting things we've been up to at NW77th.
Bright, brilliant hues are fuzed with a blend of contemporary and classic shapes for an eyewear collection unlike any other.
Encouraging the expression of one's individuality, the Spring-Summer 2022 release uses color to represent a variety of people and their personalities.
This season, we decided the world needed to liven up a bit. In this release are pops of bright, bold colors, bringing a modern feel to classic shapes and styles.