NW77th

Experience Extraordinary Eyewear

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NW77th

Colorful, Handcrafted Urban Chic Eyewear

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NW77th

Designed by Opticians, For Opticians

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EMERALD PINK
YOU'RE MY BOY BLUE
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SNOW RED
HAIRY EYEBALL
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FUSCHIA
HAULING OATS
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TEAL
LITTLE SUMPIN
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A Family Owned Business For Over 140 Years

We have worked tirelessly ensuring customer satisfaction and superb quality of all of its products. It is our ongoing goal to provide this same level of service to our customers as we have done now for five generations, and our dream to do it for many generations to come. We are the oldest optical company in the United States and proud to be still owned by the descendants of the founding family.

  • Material

    Our frames are made from surgical grade stainless steel. This material is stronger and more durable than any metal on earth. All of the acetate colors are designed by us and are exclusive to us. A large amount of the acetate sheets are used in order to create our special blends of color.

  • Craft

    With the use of 3D printers, we are able to design our frames and make adjustments if needed, before going into production. All of our frames are handmade, hand polished, sometimes taking up to two years from start to finish.

  • Quality

    We pay attention to every last detail that goes into every single frame, down to the screw in the hinge. We pride ourselves in the quality and workmanship that goes into each frame. “If you don’t do it right, don’t do it at all,” says Jack III