See the world as your canvas.

We find art in the unexpected and color in the mundane.

Our eyewear is crafted from biodegradable cellulose acetate in striking, custom colorways. Each frame is a wearable piece of art—bold, modern, and full of energy. Inspired by the creativity and rhythm of young urban city dwellers, we design for the visionaries who turn everyday life into art.

STREET SERIES

Rooted in our history, the Street Series pays tribute to NW77th’s beginnings in Seattle. Each frame is named after a city street and handcrafted from biodegradable cellulose acetate with a silver wire core—blending sustainability with urban-inspired design.

SOCKS COLLECTION

We celebrate self-expression and the joy found in life’s little details. Inspired by quirky patterned socks, we teamed up with a sock maker to create a playful eyewear collection. Each temple tip features etched stitching and color changes that mimic a cozy sock—adding fun to your everyday style.

HOME COLLECTION

Featuring smaller lenses with a larger build, designed to fit a wide range of face shapes comfortably. Made from lightweight acetate with a metal wire core for easy adjustments, each frame is named after a familiar household object—evoking comfort, nostalgia, and the warmth of home.

BLOCK STEEL COLLECTION

Crafted from surgical-grade stainless steel using advanced metal lamination, the Block Steel collection offers lightweight, durable frames built to last. Each style is named after an IPA beer, adding a bold, hoppy twist to this strong and modern lineup.

COMBINATION COLLECTION

We combined our custom-designed acetate with surgical steel for a sleek, modern look built to last. Select frames also feature rubberized paint on the metal components—the same finish used in high-end sports car interiors by Audi and Volkswagen—for a refined, tactile edge.

Our mission is simple: design frames that reflect how people really live —
dynamic, expressive, and always on the move.