Bold. Urban. Fresh.
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MATTE MARBLE
CABINET
47-22-145
  • $0.00
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AQUA
CALF SOCKS
48-21-145
  • $0.00
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METALLIC BLUE
CHIT CHAT
50-18-142
  • $0.00
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NEW COLLECTION SPRING 2025

Color Outside The Lines

This season, we’re embracing bold color, playful shapes, and fearless style. Designed for those who live loud and express freely, this collection celebrates individuality—with frames that were made to stand out.

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  • About Us

    We create eyewear that reflects the energy, edge, and style of the urban chic lifestyle. Our brand is rooted in the belief that fashion should be fun, fresh, and anything but ordinary.

    Today’s urban explorers live vibrant, multifaceted lives. They seek styles that speak to who they are.

    NW77TH is for those who crave more than just a product — it’s for those who want personality, creativity, and style that stands out.

    Learn more about us

A Family Owned Business For Over 145 Years

We have worked tirelessly ensuring customer satisfaction and superb quality of all of its products. It is our ongoing goal to provide this same level of service to our customers as we have done now for five generations, and our dream to do it for many generations to come. We are the oldest optical company in the United States and proud to be still owned by the descendants of the founding family.